Articles
What we’ve learned doing the work
These are the things we run into building and supporting digital systems for businesses in Trinidad & Tobago, written for the owner who has to make the call and wants to know what it means for their own business.
Networking & Infrastructure
Starlink, event networking, and the hardware side of keeping your business online.
8 min read
Starlink for business in Trinidad: when it actually makes sense
Starlink solves a specific connectivity problem very well and is the wrong tool for several others. Here's how to tell which situation you're in before you spend the money.
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8 min read
Networking a Carnival mas camp: what actually breaks
Distribution week is the worst networking environment a Trinidad business will ever operate in. These are the failures we plan around, in the order they tend to happen.
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6 min read
Setting up a distribution centre's network without downtime
You rarely get to build a warehouse network on an empty floor. Here's how to cut over a live operation without stopping picking, and what to do when it goes wrong anyway.
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Local SEO & Google Business
Getting found by people already searching for what you sell, here.
8 min read
Your Google Business Profile is out-selling your website
For most local searches the decision gets made on the map result, before anyone reaches your site. Here's what to actually fill in, and the bits that quietly cost you customers.
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7 min read
How Caribbean businesses can rank locally faster
Ranking nationally is a long game. Ranking for the people already searching near you is faster, and it is where most of your local demand actually is.
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7 min read
5 numbers worth tracking in 2026 (and the ones to stop reporting)
Most marketing reports measure activity rather than outcomes. These five numbers tell you whether the money is working, and you can track all of them without a big stack.
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Ads & Analytics
Spending on ads without guessing, and reading the numbers that come back.
7 min read
3 Google Ads mistakes Caribbean businesses keep making
Google's defaults are built for advertisers with budgets to burn on learning. In a small market they waste money fast. These are the three that cost the most.
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6 min read
GA4 for small business owners: what to actually look at
GA4 was built for companies with analysts. You don't need most of it. Here's the setup that makes the data trustworthy and the four reports worth opening.
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